This December we present a selection of 30 people that inspire us with their remarkable personalities. Together, we look back on the past year and share our wishes for 2013. Read a new story every day and shop their looks.
Topmodel Sophie travels the world, enchanting people with her fresh and mysterious look.
Think of home sweet home! My friends, family, beach, bike, cooking crazy dinners, singing in the rain, sound of water in the streets
I worked with them for a campaign. It was a real good trip. Good vibe, good food, good people and cool clothes
Creating my safe cool crazy place: HOME!
Collecting more lovely, open, cool friends
Feel the love when your big brother gets baby twins. The coolest boy & girl. I love Rufus+Doris. Getting closer to my family and friends. Ow, and a shitloads of good jobs I did!
Making more beautiful pictures and moving pictures. Being more creative and push myself harder to be open to all things that pass my path and don’t judge too quick. One love. Care. Love. Enjoy. For all!View original
This down to earth guy with a laidback and ever-cool sense of style is part of the Scotch & Soda family and has a not-so-secret crush on music and travelling.
Sales at Scotch & Soda
Think of a good night out with my friends. See a concert in Paradiso, have a nice dinner or just have some drinks
Working at the sales department
Pitch festival in Amsterdam (was so nice!)
Other live gigs at Melkweg
My many weekends in Paris and my trip to Rome in January
'To get up in the morning and go to bed at night and in between do what I do' Bob DylanView original
With her bright smile and signature coloured hair, the fashion director of Dutch Marie Claire lights up every room she walks into.
Fashion director Marie Claire
Think about the city I love (except for the parking problems)
For Marie Claire is Scotch & Soda the perfect affordable translation from the trends
This year I celebrate my 10th wedding anniversary with the love of my life
Enjoy my life, I love what I’m doing, the people I work with and the magazine I work forView original
It’s safe to say this eccentric blonde songstress is also a fashion icon. As the front lady of the up-and-coming music formation, Skip&Die, she knows how to stir up a crowd.
Visual artist & leading lady of SKIP&DIE (my band)
Think of the freedom of movement my bicycle brings me and the people I have met along my way here in the city
The patterns and fabrics used inspire me!
They make me want to look further than the horizon (they inspire travel)
Releasing my album 'Riots in the Jungle'
Performing at awesome festivals, like Lowlands!
Growing closer to family, love, and friends
To continue to ride the wave towards health, creativity and happiness. (What a hippie, haha!) (And I’m definitely looking forward to our SKIP&DIE world tour! And recording a new album, yay!)View original
Matthijs is the ultimate surfer dude who works as a buyer for his 100 year old family business. Even though it requires loads of time, he always makes sure he lives life to the fullest.
Think of fun, friends, the canals, meet up with friends in the park, go to festivals.
I’m buying Scotch for our family business 'Van Tilburg Mode & Sport'
Festival; Bungalup, Buitenwesten
Lots of fun with friends & workView original
Koen is one of our favourite denim colleagues, taking care of the Amsterdams Blauw store from the very beginning and dressing Amsterdam in the best colour there is.
Fashion Host, Scotch & Soda Denimstore
Get a smile on my face, and think about the great (and shitty) things my city brought me so far
I’m the one who makes sure that this city wears Amsterdams Blauw Denims!
My crazy roadtrip through Europe together with the most amazing girl. Good times!
Just more of this, please!View original
As a stylist and fashion editor Antoinette is one of those people who lives and breathes fashion. Her job is to die for, taking her all around the world.
Fashion editor ELLE
Think of rain, water, rain, boats, rain, bikes, rain, cheese, rain, a drop of sun, rain and Schiphol
My lunch break shop
Place to take visitors
Working with samples…that I want!!
That sunny week in April
The movie 'Brides Maids'
Shooting with a brilliant team in Tanzania
Creative collaborations with interesting talented people
Being closer to the mountains, sea and blue skies of South Africa
Susan is what we call a true creative; a free spirit with her own style, and lucky for us a graphic designer at Scotch & Soda!
(Fashion) Graphic Designer @ Scotch & Soda
I think of Artis, Canal boats, riding my bike, Tim, drinking coffee with friends, cinema’s etc...
It’s my work and I love it!
Trip to Japan
Getting tattooed by Thomas Hooper (in N.Y.) & Deno (in Madrid)
He’s got the looks, that‘s for sure! But this cool guy is a beauty with brains, studying very hard to become an architect
Model & Student
Think of home, when coming back from wherever I’ve been, when I ride my bike across the city I feel like I’m where I belong
My girlfriend works for Scotch as a graphic designer we’re together now for over a year, still in love & happy!
Moving in together with my girlfriend Susan and starting architecture school, both things I hoped to do that came true!
I am not really the kind of person that sets goals… I take whatever life brings me and give it my best… My wish for 2013 is to be happy and well, and that my loved ones will be the same!View original
As a make-up artist, Siddharta travels everywhere to create the most beautiful looks for shoots and fashion shows, but Amsterdam still remains her all time favourite city.
Think of the city that fits me. Running and picnics in the park with friends. Amsterdam really inspires me. I love it to walk around the canals when it starts to get dark. It’s such a beautiful city!!
I’m doing hair & make-up for their photoshoots
My new nose stud
My beautiful new house which I’m sharing with my amazing lovely beautiful best friend Mayra
This year I’m getting more and more in touch with myself. Feels gooood!
Started to train with a personal trainer and building more muscles, whoohoo
Doing stuff ‘out of my comfort zone’ (like this shoot)
Travel more on my own, more holidays!!
Meet inspiring people
Get better in playing guitar
Learn to speak French
Surround myself with the people I love and who love me. And spread love
After working for Scotch & Soda for over 25 years, John is still looking forward to going to work every day. Scotch & Soda wouldn’t be Scotch & Soda without him!
Logistic manager at Scotch & Soda
Think of the nice moments I had in the past and hope to have these also in the future
After more than 25 years at Scotch & Soda it feels like I come home when I start Monday mornings. Every day is different
Celebration: 25 years at the company.
I heard that I am getting grandfather (!).
Work with more than 160 very nice Polish people
In September I am going on a second honeymoon after 33 years marriage
Health, happiness and a brand new warehouse, with again nice colleaguesView original
Sabrina’s blog AfterDRK.com is one of the first fashion blogs in the Netherlands. With her cool minimalistic style, this girl has been inspiring fashionistas for more than 5 years now.
Fashionblogger / journalist afterDRK.com
Think of the fact that there’s always something to do, or something new to discover. Never gets boring!
I’m loving and wearing the gorgeous clothes
Moving in with my boyfriend in an amazing apartment, sitting front row at Paris fashion week, meeting Bill Cunningham
To continue what I’m doing right now and enjoy every single second of it
Ever been to one of our stores? Well, they have Stella written all over it, as she’s our interior stylist and makes sure our stores are as beautiful and sophisticated as she is.
Am at home. Wherever I have been Amsterdam is always good to come home to
Interior stylist for Scotch & Soda
The birth of my baby girl, Uma Lou Lou and my coming wedding in October. What a year!
Travels, inspirations & lots of love with my family.View original
Mister Maurice is a Dutch fashion socialite, separating himself from the crowd with his refined sense of style, warm personality and his blog Ajanaku.com.
Editor-in-chief of Ajanaku.com + all round creative
Think of the gates to the world. All the international faces and friends. The airport I use to discover the world at least once a month.
Scotch & Soda is a brand that has many similarities to my website. A brand that has a story and shares it with others. This was apparent when we decided to work together.
Being able to continue with my creative work for anajaku.com and as a creative at Vlisco. The biggest highlight is the redesign of Ajanaku.
To continue making inspiration to share with friends, family, followers and other creatives.View original
This Amsterdam local is president and honorary member of Club Carly. She works for two big Dutch newspapers and is a professional in hyping a crowd.
Event manager de Volkskrant & Het Parool
Smile very broadly and feel in looove
I like scotch. I like soda. I like Scotch & Soda.
My 30th surprise b-day bash -> trip to Euro Disney with almost all of my bff’s; Best ever!
A nice, warm summer
X CarlyView original
With his fresh look, Will has always been a great model to work with. Plus, he’s pulling off the notorious Scotch & Soda sequin blazer like no one else.
I think of a peaceful and beautiful city, with incredible friendly people and a relaxed vibe. Great bars and places to eat, a varied music scene and amazing architecture – what more could you ask for?
Moving to New York, traveling around Asia for the summer, studying at college
Explore as many new places as I can, success for myself and my friends and family, marry Eva LongoriaView original
This Belgian producer slash model, currently living in Amsterdam is ready to take over the world with this characteristic look.
Producer (commercials, photoshoots)
I think of my hometown Ghent (Belgium).
I a way they are quite similar, although Amsterdam is a bit bigger.
I feel at home, and it’s the city I wanna stay in…. (for now)
I got in touch with S&S at the 2009 Dutch footgolf championship. They’ve grown quite a bit since then. Good to see they’re doing so well!!
Highlights would be my new girlfriend and everything that had remotely anything to do with that!
I want to see how far I can go with modeling. I find it exiting, fun and addictiveView original
Due to his warm personality and sharp eye for men’s fashion, working with Clyde is always a pleasure. He’s also a bit shy on paper but hey, sometimes less is more.
I think of home
Yet to come!
Ellen is one of the sweetest people working at Scotch & Soda, always surprising people with her creative, kind and modest personality.
Think of the canals, the shops, culture and variety of people. Amsterdam really inspires me. Although I don’t live here…I’m really happy to be here every day
I’m a print designer for Maison Scotch & I love it!
I feel very fortunate to be a part of this creative adventure
Our house we just bought…and as Tom Waits says:
'when there's love in a house it's a castle for sure'
The Tokyo adventure
I wish rainbow whispers & health for everyone
Willem is the Godfather of Dutch fashion. As an editor in chief he inspires Dutch men on a monthly basis with the renowned JFK magazine.
Editor in chief JFK Magazine
Think of the most beautiful cities in the world. A great mix of people, beautiful architecture, a nice music scene, great nightlife. Amsterdam makes me think of New York in a European setting, I love it!
Not really in my wardrobe, but I respect the brand a lot as it is another great, creative and successful Dutch fashion brand!
My daughter Bibi going to elementary school. And my magazine JFK having seen getting better and better. My trip to Japan. My trip to Miami again; favorite place in the world.
Happiness, health success, finally trying to spend less money on fashion and gadgets and going out. Or maybe notView original
An illustrator and consultant who has been part of the fashion scene for quite a long time. Marc is artistic, wise, and always on top of things.
Fashion illustrator and fashion research consultant
Think of Paris, Naples, Algiers, Alexandrië and Calcutta…
Making drawings in colour pencil and fine prints for T-shirts for them
Shooting, with a fantastic creative team, these short cinematographic poems in Paris, Rome, New York for Marie-Stella-Maris, a brand for the 21st century!
Doing more and more fashion research in the library of MOMU, the library of the Musee des Arts Decoratifs and other archives… and going to the Cipriani’s Bar in Soho New York...View original
Irma is an up and coming model and the face of our Amsterdams Blauw Fall/Winter campaign. With modeling and travelling the world, she is set for a busy year.
Think of my job, as it’s mostly in Amsterdam. I also think of Schiphol which always makes me happy
I did a shoot for them last year
Passed of my exams for a Havo diploma
Vacation in Spain. To surprise a good friend who is working there for quite some months
Go to Tokyo
Keep an eye out for our new campaign, as you’ll probably spot Milou in there! Not only is she one of our current favourite models, she’s also a genuine and sweet gal.
Feel the love! My family, friends and my home. One of the best cities in the world and I feel so lucky to live here surrounded by the people I love.
Last July we went on a trip to Morocco to shoot the campaign. It was an amazing experience, can’t wait to see the results!
I turned 21 on the 6th of June and that day I bought my first house. This was my best day so far because it gave me a place of my own. Also me and my boyfriend went to Thailand which was on my whish list for so long so that was amazing too
Doing more great jobs and seeing more beautiful places! I hope work goes well and I can still spend time with my friends and family when I can that would be the best.View original
When you look up ‘fashion’ in the dictionary, you’ll probably find Sonny’s name right behind it. This young stylist is internationally known for his refreshing take on the industry.
Consultant and stylist
See a safe environment with my family and friends included
From collaborating though consulting to editorials or visiting their stores worldwide
My first time backpacking through Asia with my boyfriend
+ The video presentation from Scotch for the upcoming collection.
->Very well done!
Re-launch of Mykromag
+ More collaborations
+ More traveling
A very happy and better version of myselfView original
Jetteke forms, together with her husband and their little fellas Dean and June, the ultimate Amsterdams Blauw family: fashion-forward and always friendly with a great passion for denim.
Stylist – Concept Developer
My hubby Alex (Jaspers) is brand manager of Amsterdams Blauw. I follow his passion and always have an ear for his ideas.
Working for the Vogue Nederland
Lovely holiday with my family in Tulum, Mexico
Feel like a wild flower & stay surrounded with beautiful people
A new house for our family, with a greenhouse to grow our own greens
Creating shoots that create goosebumps
Back to Tulum & Long Island
This literary sensation took the Dutch novel scene by storm with his debut ‘James Worthy’ and definitely knows how to move people with his sharp writing skills.
Think of home, limitless freedom, dogshit, my jizzfilled childhood and failed relationships.
My alcoholic uncle loves their work. No, I live above a S&S store. Man, those guys are noisy.
The birth of my second novel and I met the girl of my dreams. I liked her better in the dreams, but I’ll manage
A clean bill of health, twins, a successful penis enlargement, world peace and a license to kill. I love my mom!View original
With her beautiful and unique appearance, Swanny walks our fashion shows every season, always adding that little extra to our latest looks.
Model @ Paparazzi
I think of picnics in the park, walking my dogs, roller-skating, my boyfriend, the view from our inimini apartment on the canal filled with boats and birds, work
Walked the shows during fashion weeks
New house + Istanbul holiday with my love
Staying healthy, happy, renovate my parents house myself cause I love to work with my hands and see huge results and they deserve it. Still enjoying work, travel a lot and see my family and friends more frequent.View original
After travelling from Sydney to London to Amsterdam, Rodger decided to stick around a bit longer in our city to create the coolest things for us as a graphic designer.
Am relaxed. After living in London for 3 years and catching the tube every day for 1 hour, Amsterdam is a breath of fresh air
I am the senior graphic designer in the marketing department
Travel! Lech Austria, Berlin Germany, Crete Greece, London UK, Sydney Australia, Paris France, Copenhagen Denmark!
To travel more and take in more of the world!View original
Two of the most familiar faces of the Amsterdam dance scene. Make sure you pump up the volume when dj’s Joost and Sander are in the house!
Dj’s/ producers & much more -> We make clothes sound good!
Want to board a rocket ship to far away it’s always too hectic here!!! (Joost)
Think of home, friends, family and all the work which needs to be done… (Sander)
We do music for presentations! And we love it!!! (www.starstuddedstudios.com)
Traveling around the world, from the USA to Brasil to India to Ibiza to France to Turkey to… well anywhere we wind up… And we love visiting clubs and festivals all around the globe, such an inspiration!
To spread love and happiness and win the lottery! (And to use less exclamation marks...)View original
Scotch & Soda soon launches its colourful Spring/Summer 2013 collection. But not before looking back on a lovely year.
In 2012, our garments ended up in the wardrobes of many, we’ve spread our wings opening new stores worldwide and launched countless new campaigns. But more than anything, we’re extremely proud of how our Scotch family made it all possible. We feel humbled by the dedication of everybody that contributed to these beautiful memories.
We hope it’s been a great year for you too, and wish you all the best for the next.
Happy 2013!View original